Focus on the Family’s CEO and president Jim Daly has been moving the family group away from the style of Focus founder James Dobson for several years now.
In the kinder, gentler Focus, something akin to Dobson’s explosive comments on gay marriage, abortion and all things Barack Obama are difficult to find.
The Super Bowl ad starring Heisman Trophy-winning quarterback Tim Tebow and his mother, Pam, is a case in point. The pro-life ad was about as inoffensive as could be. It was done with style and with sensitivity toward people who are pro-choice.
The ad was really about the love between mother and son, and who could argue with that?
The ad had none of the style that Dobson has used for decades — which is to expound heatedly on the ramifications of abortion, gay rights and gay marriage to the traditional family.
Years from now, the ad may be viewed as a gateway to a post-Dobson era, where the public emphasis on polarizing issues is toned down and helping families and upholding Christ’s message raised up.
What did you think of the ad? View it below.








